Events

Facebook loses its position as the most valuable network in the world to TikTok; Look

Facebook is one of the most used social networks in the world, but over the last few years another network has established itself and quickly become popular, TikTok.

Advertisement

Facebook is one of the most used social networks in the world, but over the last few years another network has established itself and quickly become popular, TikTok. According to the consultancy Brand Finance, responsible for carrying out a ranking of social networks, the market value of TikTok increased by 11.4%, a result that led the network to lead the list and be the most valuable social network today.

TikTok's current value, according to consultancy data, is US$ 65.69 billion. Facebook, in turn, experienced complications in 2022, losing billions in market value. According to Brand Finance, Facebook's current market price is around US$ 59 billion.

TikTok, thanks to its short videos, trends and dances, has become popular mainly among young audiences. Due to the explosive success of the network in the world, it will be difficult for Facebook to regain its position as the most valuable network.

Valuable networks beyond Facebook and TikTok

The networks that are in the Top 5 most valuable in the world, in addition to TikTok and Facebook, are WeChat, Instagram and LinkedIn. WeChat is not very popular here in Brazil, but it is the most important messaging tool used in China. Its operation is similar to WhatsApp and Telegram. In the year 2022, the App suffered a sharp decline in market value, with a drop of 19%. Now, the value of the platform is estimated at US$ 50.2 billion.

Instagram and LinkedIn showed satisfactory results and grew significantly in 2022. Instagram has a value of US$ 47.4 billion, with an impressive increase of 42%. LinkedIn grew by 49% and reached an estimated value of US$ 15.5 billion.

The TikTok App

The TikTok App allows users to create short videos of up to 60 seconds that usually have background music and can be sped up, slowed down or edited using filters.

To create a music video with the App, users can choose background music from various genres and record a 15-second video with adjustable speed before uploading it to share with other TikTok users or other social platforms. 

About the author  /  Tiago Menger

Trending Topics

content

Is PIS-PASEP for those who worked in 2022 already being paid? Understand the calendar

The annual PIS/PASEP bonus is the right of a specific group of workers. Payment used to be for the previous year and proportional to working time

Continue lendo
content

BPC: Consigned loans will have new rules and credit will be resumed

The vote on the MP 1164/23 report took place on May 10th. According to the text, Bolsa Família will again include the BPC consignment.

Continue lendo
content

WHITE VINEGAR: See the Real Reason Why Brazilians Put It in the Washing Machine

Are you in the habit of adding a little white vinegar to your washing machine? By the end of this article you will certainly adopt this practice.

Continue lendo

You may also like

content

Nubank: New function allows you to increase your credit limit instantly

Nubank announced on the 24th, Monday, the Nu Limite Garantido, a new way to increase the credit limit. See what's new.

Continue lendo
content

Lula makes BIG demands for Brazilians to receive Bolsa Família

President Luiz Inácio Lula da Silva stated last Wednesday (15) that the new Bolsa Família will be announced next week.

Continue lendo
content

Apple “puts aside” iPhone 8 with iOS 17; Find out if your device will update

The iPhone's operating system, iOS 17, was presented at the Apple WWDC 2023 event on the 5th, Monday, accompanied by new features.

Continue lendo