The iPhone 14 family was officially presented by Apple just over a month ago, arriving in Brazil last Friday (7), but people are already talking about the successor to the company's cell phone throne, the possible iPhone 15, which should arrive only at the end of 2023.

Apparently, the iPhone 15 should be a huge milestone for Apple. The debut line should bring several new features, including a change in the connection standard with the abandonment of Lightning and the introduction of USB-C.

All of these potential revolutions gained momentum this week after MacRumors reported that an Apple store in the UK is anticipating unusual sales volume in the iPhone 15 launch phase.

According to the report, employees at the Apple store in the city of Milton Keynes, England, were informed that they will not be able to take vacation between September 15th and October 7th, 2023 and between December 2nd, 2023 and the beginning of January 2024. .

It should be noted that Apple generally prohibits time off during this time due to new devices coming to market, but this is communicated directly to employees at short notice via an internal Apple app.

However, the announcement of the holiday ban at the end of 2023 and beginning of 2024 came almost a year in advance and was communicated secretly, through a memo issued locally by those responsible for the store.

Managers said instruction comes from the “above the stores“, but retail employees aren't sure where the request came from in Apple's corporate hierarchy. It is not yet clear whether other franchises have received the same instructions. 

It's highly unlikely that there will be specific release dates for the iPhone 15 launch, but they are expected to arrive between September and October as Apple has been working on them for the past few years. Until then, we just have to wait.

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